Pepsi Music 2012

Held in the beautiful city of Buenos Aires, Argentina, Pepsi Music is a major gig in Argentina, named after its sponsor and organizer, Pepsi. The festival is considered to be the biggest and longest music festival in the country. In 2006, more than 200k people attended over 10 days.

The music festival brings international and national acts to the stage, mainly from the rock universe. Previous headliners have included heavy-weight bands like Pearl Jam, and Queens of the Stone Age.

Here's an interesting fact, before, the festival was called "Quilmes Rock," named after its previous sponsor, Quilmes.